Coming to our Collection: mafi Natural Wood Floors

 

In July 2023 we were approached by the internationally recognised natural wood floors brand mafi in Austria. They had identified a fit with our proposition and values, and expressed an interest to explore a collaboration arrangement. 

Flooring, as a new category for Teer & Co, was not in our plan. However, the connection we’ve made, the fit and the admiration and respect we have for their achievements, longevity, approach and products was instant. That mafi offer such a superior stable, natural and healthy product, we simply had to embrace the opportunity to work with them! 

Following some initial exploration of how the arrangement could work, I’ve just returned from a visit to their impressive operation and showroom in beautiful Salzburg to immerse myself in their world, to understand their making process and to finalise the collaboration between us that certifies Teer & Co as a UK Partner to mafi.

Thank you Paul Prechtl for finding us, for reaching out and for exploring the potential. I really enjoyed visiting Salzburg - participating in your mafi Academy, spending time with you, meeting your colleagues and becoming a part of the mafi Members Club.

When both sides are proactive, energised and put into a collaboration arrangement, we know from experience how this can enable a mutually enjoyable and rewarding journey. We will embrace the opportunity to collaborate and look forward to building the relationship in 2024. 

Why mafi?

Behind the mafi brand is a family business from Schneegattern, Upper Austria, which has processed wood as a material for over 100 years. 

mafi started as a small sawmill, which then evolved from wood ceiling production into the brand for natural and stable natural wood floors. In the course of the production line, mafi opts for regionality and is an important employer in the region. Short distances, established collaborations, familiar processes and fast response times are the advantages of this on-site network. In the end, exactly this holistic approach leads to a high product quality and family values such as trust and unfailing reliability.

Each floor is completely organic and individually tailor-made for each client, with more hands than machines and within four days.

mafi is the trendsetter in the area of natural wooden floorings. Continuous innovations along with the highest quality and naturalness have made mafi successful internationally. mafi has developed an extensive following and network around the world of celebrities, architects and interior designers that specify mafi flooring and swear by the symbiosis of perfect naturalness and first-class design for private and commercial projects. This makes mafi one of the most recognised wood floor brands in the world.

So in what is a highly populated and competitive market, how do mafi natural wood floors position and differentiate themselves in the sea of many other flooring brands?

Stable - Natural - Healthy

mafi natural wood floors are free of harmful substances, stable, practical and authentic. mafi achieve these characteristics through important cornerstones such as their symmetrical 3-layer construction, the air-cured and oiled surface, and their chemical-free Vulcano thermo treatment, along with the inherent understanding that wood and plenty of time combines the best results.

mafi in our Collection

As a certified UK Partner to mafi, Teer & Co will represent and offer mafi natural wood floors to its growing network as a new category in our Collection with effect from January 2024. We are proud to have been appointed to act as one of a small number of Partners in the UK market that represent mafi. Our Collection will feature a selection of their most popular and ‘designer’ flooring products which can also be installed as wall and ceiling cladding to create seamless interiors. 

Shown below is a small selection of the more design-oriented and popular products we will offer in our Collection from the wider mafi range. Please note that if you see and prefer an alternative product from the full mafi range of natural wood floors that is not featured by Teer & Co, we will be able to organise and source this for you, so please do enquire.

We are thrilled to be associated with mafi and look forward to showcasing their offerings and discussing new projects with private and trade customers including architects, developers and interior designers around the world. 

If you have any questions about mafi natural wood floors, or would like further information and assistance, please email simon@simonteer.com or call Simon Teer on 07957 627052.